:: Dr. Garima Gupta ::

Welcome to Dr. Garima Gupta

Research & Publication

Her research interests include : -

Consumer Behaviour
Retailing, Marketing Communications
Services Marketing
Green and Sustainable Marketing

She has contributed research papers to journals of repute including Journal of Asia Business Studies, Indore Journal of Management, Vikalpa- The Journal for Decision Makers, Vision-The Journal of Business Perspective, Envision-International Journal of Commerce and Management, Business Analyst, Synergy Journal of Management, MAIMS Journal of Management, etc. She has presented papers in National/ International conferences on diverse areas of marketing and has received award for making a significant contribution to research in an International Conference on Marketing in Emerging Economies at IIM-Ahmedabad. She has authored a book titled ‘Marketing of Services: Quality Dimensions’ published by New Century Publications, New Delhi. She is a member on the Editorial Board of Amity Business Review of Amity Business School Noida.

Talks & Conferences

Delivered a lecture on ‘Advertising and Research’ as a Resource Person in FDP organized by Shyam Lal College (Eve), University of Delhi, 2017.
Organized (as Convener) a one-day Workshop on ‘Unfolding Goods and Services Tax’ at Faculty of Management Studies, University of Delhi, 2017.
Organized (as Convener) a talk on ‘Cyber Crimes and Security’ at Faculty of Management Studies, University of Delhi, 2017
Delivered a lecture on ‘Business in the Era of Digital Disruption’ as a Key Note Speaker in Commerce Festival BIZFESH, organized by Kalindi College, University of Delhi, 2018
Coordinated and taken MDP Sessions for various organisation: IndiaMart, GAIL- 2018
Organized (as Convener) a one-day National Conference of FMS on ‘Rethinking Management Education in Digital Age’ at Faculty of Management Studies, University of Delhi, 2018.
Delivered a lecture on ‘Understanding Digital Marketing’ as a Key Note Speaker, P.G.D.A.V (Eve) College, University of Delhi, 2019.
Delivered a lecture on ‘Contemporary Issues in Marketing’ as a Resource Person at Dyal Singh College, University of Delhi, 2020.
Delivered a lecture on ‘Career Counseling in Management’ as a Resource Person at Ram Lal Anand College, University of Delhi, 2020.